I love this simple marketing piece from The Rumpus room (the best part, of what was Tomato), its a seamless communication that has an appeal that reaches the game playing demographic of the Wii kind, and fans of pop culture alike. The perfect marriage of technology and idea………And probably the most authentic brand endorsement, i’ve seen from a commercial artist. If only the powers that be allowed us to do something as clever with Rhianna, rather than a live youtube cast !
Quote…….. “The Rumpus Room’s newest technological landmark is the TVC & music video for Xbox 360’s new singing game LIPS. Working alongside Global Productions and director ‘Caswell Coggins’, the multi-format, multi-platform campaign brought thousands of people around the UK singing Lily Allen’s hit single, “The Fear”, into a world where they sing together with Lily herself.”